How can design make Wellesley Apple Butter attractive to younger demographics?
Brand Strategy, Logo, Branding, Packaging Design, Copywriting
Design Touch Points
In collaboration with Anna Cipolla, this is a revamping project of Wellesley's Apple Butter brand. Through the use of illustrative compositions and a varying brand block, we are maximizing the positioning potential of the Wellesley Brand and reaching out to new groups of consumers while still maintaining their already loyal customers.
Prof. Stuart Werle