How can design make Wellesley Apple Butter attractive to younger demographics?
Challenge
Brand Strategy, Logo, Branding, Packaging Design, Copywriting
Design Touch Points
Solution

Wellesley Redesign

In collaboration with Anna Cipolla, this is a revamping project of Wellesley's Apple Butter brand. Through the use of illustrative compositions and a varying brand block, we are maximizing the positioning potential of the Wellesley Brand and reaching out to new groups of consumers while still maintaining their already loyal customers.

For

OCAD University

Duration

4 Weeks

Role

Researcher

Graphic Designer

Instructor

Prof. Stuart Werle

Collaborator

Anna Cipolla

Improved Skills

Packaging Design

Brand Strategy

Typography

Software

Illustrator

Photoshop

Year 

2016

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