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How can I design gender neutral toys that builds socially-consicous generations of the future?
Lilo's Super Brave Adventures
Design Touch Points
Naming, Brand Strategy, Logo, Branding, Product Design, Packaging Design, Illustration, Storyboarding, Storywriting, Editorial, Motion Graphics, Photography, Photo Editing, Print, Textile Printing, User Testing, Toy Prototyping
This project tells a simple but powerful story of a little owl who overcame its obstacles, gained bravery, and empowered others to do the same. Using special medals, Lilo reassures little readers that they can be brave too.
In addition, this project pays tribute to my grandmother who passed away during my thesis year. She often reminded me that making the world a better place starts with striving to be a better version of ourselves - which is the essence of Lilo's Super Adventures.
Through consciously designing gender-neutral illustrations, I hoped to lessen gender-based stereotypes prevalent in today's toys while instilling valuable lessons and promoting imaginative play.
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