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Challenge
How can I design gender neutral toys that builds socially-consicous generations of the future?
Solution

Lilo's Super Brave Adventures

Design Touch Points
Naming, Brand Strategy, Logo, Branding, Product Design, Packaging Design, Illustration, Storyboarding, Storywriting, Editorial, Motion Graphics, Photography, Photo Editing, Print, Textile Printing, User Testing, Toy Prototyping
This project tells a simple but powerful story of a little owl who overcame its obstacles, gained bravery, and empowered others to do the same. Using special medals, Lilo reassures little readers that they can be brave too.
 
In addition, this project pays tribute to my grandmother who passed away during my thesis year. She often reminded me that making the world a better place starts with striving to be a better version of ourselves - which is the essence of Lilo's Super Adventures.

Through consciously designing gender-neutral illustrations, I hoped to lessen gender-based stereotypes prevalent in today's toys while instilling valuable lessons and promoting imaginative play.
Related Projects
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For

OCAD University

Duration

6 Months​

Role

Researcher

Product Designer

Graphic Designer

Writer

Illustrator

Packaging Designer

Logo Designer

Brand Designer

Toy Developer

Photographer

Animator

Seamster

Instructor

Prof. Richard Hunt

Skills Improved

Product prototyping

User testing

Product development

Storywriting for children

Textile printing

Pattern drafting

Packaging dieline creation

Software

Illustrator

Photoshop

InDesign

After Effects

InVision

Year 

2018

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