For

OCAD University

Duration

4 Weeks

Role

Brand Designer

Logo Designer

Packaging Designer

Product Designer

Photographer

Illustrator

Skills Improved

Dieline Creation

Brand System

Print Proofing

Software

Illustrator

Photoshop

Year 

2018

Challenge
How can design help strengthen the bond between dads and their sons?
Design Touch Points
Naming, Brand Strategy, Logo, Branding, Illustration, Packaging Design
Solution

Knots Family Neckwear

Introducing Knots, an expressive neckwear brand made for passionate, youthful people who seek to express their individuality through fashion. With a packaging design that encourages imaginary play, it is a perfect gift for parents who want to strengthen the bond with their loved ones.
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