Challenge

How can design help strengthen the bond between dads and their sons?

Design Touch Points

Naming, Brand Strategy, Logo, Branding, Illustration, Packaging Design

Solution

Knots Family Neckwear

Introducing Knots, an expressive neckwear brand made for passionate, youthful people who seek to express their individuality through fashion. With a packaging design that encourages imaginary play, it is a perfect gift for parents who want to strengthen the bond with their loved ones.