
Challenge
How can design help strengthen the bond between dads and their sons?
Design Touch Points
Naming, Brand Strategy, Logo, Branding, Illustration, Packaging Design
Solution
Knots Family Neckwear
Introducing Knots, an expressive neckwear brand made for passionate, youthful people who seek to express their individuality through fashion. With a packaging design that encourages imaginary play, it is a perfect gift for parents who want to strengthen the bond with their loved ones.




1/12
For
OCAD University
Duration
4 Weeks
Role
Brand Designer
Logo Designer
Packaging Designer
Product Designer
Photographer
Illustrator
Skills Improved
Dieline Creation
Brand System
Print Proofing
Software
Illustrator
Photoshop
Year
2018