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How can I reshape men's negative perception on veganism and skin care?
Challenge
Design Touch Points
Naming, Brand Strategy, Logo, Branding, Copywriting, Editorial, Product, Packaging, UI, Experiential Design
Solution
Figo Vegan Skin Care
Introducing Figo Skin Care, a vegan, organic, cruelty-free concept brand specifically made for men that care.
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Figo Vegan Skin Care
How can I reshape men's negative perception on veganism and skin care?
For
OCAD University
​
Duration
2 Months
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Role
Researcher
Brand Creator
Brand Designer
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Instructor
Prof. Laura Stein
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Skills Improved
Market Research
Brand Strategy
Branding
Customer Experience
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Software
Illustrator
Photoshop
InDesign
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Year
2017
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