1 Year 3 Months
Facilitating Brainstorming Sessions
Developing Focus Group Guides
Consumer Research + Analysis
I help transform DoseBiome's scientifically-proven microbiome initiatives into relatable consumer brands through a data-driven process and with a touch of design magic.
What I do
Design Touch Points
Market Segmentation, Concept Testing, Qualitative & Quantitative Study, Brand Strategy, UI/UX, Motion Graphics, Packaging Design, Graphic Design, Booth Design
As a trailblazer in the biotech industry, DoseBiome is attempting to bridge microbiome research to benefit regular people through providing a line of everyday consumer products. Currently focusing on oral microbiome initiatives, I collaborate with a diverse team of individuals, from Ph. D.s, scientists, marketers, account executives, and other creatives, and listen to their differing opinions to design the best brand experience for our targeted consumers.
I come up with fresh ideas and a distinct point of view towards the development of existing and new initiatives.
I collaborate with Consumer Insights Manager and Food Scientists to transform Dosebiome's initiatives into easy-to-understand, consumer-friendly concepts that will be tested on a consumer insights platform. I contribute to the development of qualitative and quantitative consumer-facing frameworks. Together with the Consumer Insights Manager and CEO, I analyze results relating to the brand, revise, and re-test.
I am the person fully in charge of developing the brand fundamentals of the company’s new initiatives. My role is to provide options of, but not limited to, brand pyramids, brand architectures, naming options, logo options, packaging visuals, branding, and potential applications.
I learn from my mistakes and apply more efficient ways to better my design process.
60%: Idea & Product Development (confidential)
I collaborate with Content Strategist and CEO to develop brand strategy and creative direction options on new initiatives.
I provided insights about consumer and market trends on tea and functional RTD drinkers to better position qii, DoseBiome's first product in the market.
I revamped qii by establishing appropriate brand character across its omnichannel consumer experiences. From copywriting, photography, motion graphics, new amazon assets, website redesign, and booth design, I help increase qii's online and offline presence.
I prototyped and redesigned qii's packaging for US & Canada and made sure they are in compliance with the regulations. I determined the PMS colors and ensure the files are production-ready. It is currently being reviewed by the legal team.
Working alongside with Sales Strategist, Account Executive, and Design Intern, I provided materials for multi-platform communication stream, including sales decks and POS materials.