For

OCAD University

Duration

4 Weeks

Role

Researcher

Graphic Designer

Instructor

Prof. Keith Rushton

Improved Skills

User Experience

Infographics Research​

Wayfinding System

Software

Illustrator

Photoshop

Year 

2016

How can design illustrate people's love of food and pride in their cities?
Challenge
Naming, Brand Strategy, Logo, Branding, Product Design, Illustration, Packaging Design, Graphic Design, Photo Editing
Design Touch Points
Solution

Crave Collective

Crave Collective aims to celebrate foodies and their love for their hometowns, represented through wearable apparel. This project was created to explore my ability to develop a design system. Visual direction, branding, product and packaging designs, advertisements, website design, studio props, product and fashion photography made by me.
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