
How can design illustrate people's love of food and pride in their cities?
Challenge
Naming, Brand Strategy, Logo, Branding, Product Design, Illustration, Packaging Design, Graphic Design, Photo Editing
Design Touch Points
Solution
Crave Collective
Crave Collective aims to celebrate foodies and their love for their hometowns, represented through wearable apparel. This project was created to explore my ability to develop a design system. Visual direction, branding, product and packaging designs, advertisements, website design, studio props, product and fashion photography made by me.









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For
OCAD University
Duration
4 Weeks
Role
Researcher
Graphic Designer
Instructor
Prof. Keith Rushton
Improved Skills
User Experience
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Wayfinding System
Software
Illustrator
Photoshop
Year
2016