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I help infuse design strategies  using visual-driven methods that champion accessibility and human needs.
What I do
My Role
Design Touch Points
Concept Ideation, Interview & Facilitation Guides, Qualitative Study, Brand Strategy & Implementation, UI/UX, Service Design, Strategic design
Qualitative research plays an integral part at Bridgeable - from diary studies and interviews to co-creation and learning labs - and I have contributed to its development. I also have led interviews, designed facilitation and interview guides, and created workshop materials alongside managers, directors, and other designers.

My specialty lies in rapidly translating key insights into visual artifacts as stimuli to co-create, validate, and further refine. Artifacts often come out including but not limited to human-centred workshops, organizational models, packaging design, guidebooks, digital experiences, and service blueprints.

Designing a culture of appreciation and collaboration

Visual design
The pandemic accelerated the adoption of remote work. Working with stakeholders across levels, I led the development of visual artifacts aimed to deepen the company's culture of appreciation and collaboration critical in hybrid work.
The impact

To this day, Bridgemojis are continuously being used to support internal communication that promotes open collaboration, joy, and appreciation towards employees. Because of its accessibility and simplicity, Bridgemojis is successful in conveying bridgeable's values as well as the twists and turns of consulting life. 

Leading organization-wide engagements to capture knowledge using service design methodologies

Service design

It can be natural to quickly look up online for tips and tricks about a certain knowledge, but organizations have people with unique perspectives and challenges. To ensure that people’s experiences are heard, an approach that includes everyone in the process is needed.


This project is specifically designed to level up the firm’s knowledge by capturing challenges, learnings and best practices among employees so that we can build our confidence in hosting virtual events in the future. That being said, the approach can be applicable to many organization-wide learnings. 


The new toolkit serves as a better living resource for anyone tasked to conduct virtual events in the future which ensures a seamless end-to-end experience.

The need

Remote work disrupts how the firm engages prospective clients. I’ve heard there’s a lack of confidence among employees in hosting webinars. They feel that it requires significant time and mental prowess. Additionally, with the fast-paced nature of digital work and an ever-evolving digital platform, knowledge and learnings are often scattered with people having varying experiences. There is a need to capture and structure this knowledge.

From a business perspective, there is not yet a framework to capture organization-wide learning in a remote setting, which leads to:

  • Lost, scattered, or hard to find knowledge

  • In the context of webinar learnings, poor hosting experience

User goal

To empower employees with the knowledge and skills needed to ensure a seamless virtual event experience, while optimizing usability.

Business goal

To provide a framework for capturing organization-wide learning so employees have a starting point when presented with a new problem space.

The approach

Led 1:1 interviews with those who have experienced virtual events to gain a baseline understanding of the problem space, 1h testing session to test digital features necessary to include in the toolkit, and virtual drop-in to capture org-wide learnings and best practices. Once completed, learnings are synthesized in a journey map format to cover considerations across the webinar experience.

The impact
  • Framework from interview guide and synthesis board as a starting point for capturing organization-wide learning

  • A living Event checklist tool with to-dos and considerations captured. Webinars become standardized with best practices, and the toolkit ensures a seamless end-to-end experience which reduces stress and hassle when planning.

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Experience design

Improving products and experiences through insights articulation, qualitative research, rapid prototyping, and storytelling

I expanded my skillset in service blueprinting, rapid prototyping, collaborative workshop design, interaction design and qualitative research methodologies to design novel end-to-end experiences. I further deepened my expertise in branding and visual design, tackling complexities and transforming them into digestible knowledge.